What is - Customer Data Platform / How to Activate Customer Data [ MARKETING ]

Well here are a few notes n links to lead you along - enjoy :)

Benefits of Customer Data Platforms    https://tealium.com/resource/fundamentals/what-is-a-cdp/

Leaders in the space of - Customer Data Platforms and Customer Data Activation...in no particular order..

https://blueshift.com/defining-the-customer-data-activation-platform-cdap/

https://www.linkedin.com/company/blueshift-labs-inc/

https://www.oracle.com/marketingcloud/resources/data-activation.html

https://www.blueconic.com/customer-data-platform/marketing-activation/

https://www.wilyglobal.com/what-is-data-activation-and-why-should-marketers-care/